top of page

The Captain and the Navigation: Why Your Small Business Needs a CFO ⛵🧭🌊

Feb 24

1 min read

0

5

0


The Difference Between a CFO and CPA

Your business is like a ship, navigating through unpredictable waters. Some days, the seas are calm. Other days, you’re battling waves of financial uncertainty.


🔹 The CPA (Accountant) is your logkeeper, meticulously recording transactions, tracking revenue, and ensuring your financials are in order. They prepare tax filings and financial statements, making sure everything runs smoothly behind the scenes.


🔹 The CFO is your navigation, reading the financial map, anticipating storms, and charting the best course. A CFO doesn’t just track where you’ve been—they guide where you’re going. They analyze financial trends, optimize cash flow, and create strategic plans for long-term profitability and growth.


At Living Water Consulting, we don’t just help you stay afloat—we make sure your business is sailing toward success with:


Cash Flow Optimization Plans

Profitability & Margin Analysis

Financial Navigation Roadmaps

Custom Budget & Forecasting Models

Pricing Strategies

Ongoing Financial Reviews


Your business journey deserves more than guesswork. Let’s chart a clear financial course together.


🚢 Ready to navigate toward growth? Let’s talk.


Nick Marcogliese

CFO & Founder

Living Water Consulting

Feb 24

1 min read

0

5

0

Related Posts

Comments

Share Your ThoughtsBe the first to write a comment.
Copy of LWC Google Minimal Logo Side (2048 x 1152 px).png

info@livingwaterconsulting.com

(217)414-9599

15 S Old State Capitol Plaza,

Springfield, IL 62701

Copyright © 2025 Living Water Consulting LLC. All rights reserved.

Living Water Consulting provides B2B financial management and strategic planning services.

Disclaimer: We are not an accounting firm, CPA, or certified financial planner (CFP) and do not provide tax preparation, audit, compliance, or personal financial planning services.

bottom of page