
The Captain and the Navigation: Why Your Small Business Needs a CFO ⛵🧭🌊
Feb 24
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Your business is like a ship, navigating through unpredictable waters. Some days, the seas are calm. Other days, you’re battling waves of financial uncertainty.
🔹 The CPA (Accountant) is your logkeeper, meticulously recording transactions, tracking revenue, and ensuring your financials are in order. They prepare tax filings and financial statements, making sure everything runs smoothly behind the scenes.
🔹 The CFO is your navigation, reading the financial map, anticipating storms, and charting the best course. A CFO doesn’t just track where you’ve been—they guide where you’re going. They analyze financial trends, optimize cash flow, and create strategic plans for long-term profitability and growth.
At Living Water Consulting, we don’t just help you stay afloat—we make sure your business is sailing toward success with:
✅ Cash Flow Optimization Plans
✅ Profitability & Margin Analysis
✅ Financial Navigation Roadmaps
✅ Custom Budget & Forecasting Models
✅ Pricing Strategies
✅ Ongoing Financial Reviews
Your business journey deserves more than guesswork. Let’s chart a clear financial course together.
🚢 Ready to navigate toward growth? Let’s talk.
Nick Marcogliese
CFO & Founder
Living Water Consulting