Don't Take Cocktail Party Advice!

What happens when you take feel-good advice from the wrong person at the wrong time?

😬In this video, we break down a real-world mini P&L — showing how one “charitable discount” turned a profitable $800 into a net loss of $160.

We compare:

• ✅ A full-price, for-profit offer ($1,800 revenue, $800 net income)

• ❌ A nonprofit-style discount offer ($1,200 revenue, –$160 net income after tax benefit)

👀 You’ll see how:

• Discounts stack pain on the business owner

• Phantom “write-offs” don’t fix broken math

• And why profit is not a dirty word — it’s a requirement

👉 We also touch on what really qualifies as a charitable contribution — and why you shouldn’t bank on it.

Simple Rule:

💵 Pay yourself.

📊 Price for profit.

🙏 Serve generously from a healthy business — not at your own expense.

Take the Checkups →💧 livingwaterconsulting.com/checkups

#ProfitFirst #CFOTruths #SmallBusinessFinance #EntrepreneurshipTips #TaxWriteOffMyth