Smarter Way to Think About Your Business Income

You don’t have a revenue problem.

You have a margin blind spot.

In this video, I break down a smarter way to understand your business using gross margin as your North Star. When you get margin right, you instantly make better decisions about pricing, hiring, marketing, scaling, and your own paycheck.

🔥 What You’ll Learn

   🔒 Why focusing on top-line revenue keeps you stuck

   📊 What gross margin actually is (and how to calculate it)

   💸 How margin exposes the truth about pricing & direct costs

   🧭 How to use margin as your decision filter

   🪣 The 5 core margin buckets every business needs

   💀 Why hitting $1M revenue can still leave you broke

   🛰️ How margin becomes your business GPS

💡 Key Takeaways

   🌊 Revenue is the river — margin is what hits your bank

   💰 Margin tells you what you can really afford

   📈 Smart scaling starts with gross margin, not revenue

   🧠 Margin gives you clarity on hiring, offers, and client mix

📊 Tools & Next Steps

Grab the free Easy P&L Calculator and find out where your margins truly stand:

👉 livingwaterconsulting.com/checkups

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