

Are you running your business off your CPA’s tax plan?
If so, you’re not planning for profit — you’re just reacting to taxes.
In this video, we’ll clear up one of the biggest misconceptions in small business finance:
👉 Tax planning is NOT profit planning.
You’ll learn:
✅ What real profit planning is — and why it must come first
💸 How tax planning (done too early) can choke your growth
📊 Why 10–15% pretax profit is your real financial foundation
👔 How to align owner pay with market-based wages (not IRS games)
Here’s the truth:
📉 Tax savings don’t build wealth — profit does.
📊 A tax return isn’t a financial strategy.
💡 And a great CPA can’t fix a broken business model.
If your goal is to grow, pay yourself, and build capital — profit comes first.
What To Do Next:
📈 Set a minimum 10% pretax profit target
💼 Pay yourself a market-based wage
💰 Build a cash-flow forecast that includes taxes — not one designed to dodge them
🔥 “Don’t let your CPA’s tax plan become your business plan.”
#ProfitPlanning #SmallBusinessFinance #TaxStrategy #EntrepreneurMindset #FractionalCFO #GregCrabtree #SimpleNumbers #LivingWaterConsulting


